Why Use On Hold Messaging?
When it comes to your business, it’s important to look established and professional. Many companies choose On Hold Messaging because it’s a proven, effective way to improve company image, promote sales and products, and decrease the rate of caller hang-ups.
Here are some important facts to consider when deciding if On Hold Messaging is right for your business:
- Surveys have shown that callers listening to silence while waiting on hold for just 30 seconds felt like it was closer to two minutes. Compare that to callers listening to music/messaging for 30 seconds who thought the time elapsed was only 15 seconds. A perfect example of how the rate of caller hang ups can be significantly reduced.
- On Hold Messages reduce hang up rates by up to 50%. More than 70% of first time callers who hang up will subsequently call the competition.
- 16 – 20% of callers who were offered information about products and services while waiting on hold made purchases based on information they heard in the message.
- Up to 15% of clients can be lost each year. Of that amount, 68% is due to indifferent or negative treatment when calling the business.
When you realize that 34% of callers who hang up will not call back, the choice to use On Hold Messaging from Direct To You Productions is clear. Contact us today to find out how easy and affordable it is to get started.